If you're a trader with a full-time job, you know how hard it is to keep up with the market. There's too much information, too many "experts," and not enough time. Finding a trustworthy advisor whose performance you can actually track feels almost impossible.
Our company was built to solve this exact problem. We give you clear, honest data on advisor performance so you can trade with confidence.
But we realized our name, Finosauras, was too complicated. It didn't match our mission to make trading simple.
So, we listened to our community and made a change.
Today, we are excited to announce that Finosauras is now Saras.
The name "Saras" is simple, and it means "good" in Gujarati, the language of many in our user community. It represents our promise to you: to be the best, most straightforward platform for traders. This is the story of why we changed, and what it means for you.
Why We Started as Finosauras
When we first launched, we had a clear goal. We wanted to create a massive, comprehensive resource for traders. We combined the words "Finance" and "Thesaurus" to create Finosauras.
A thesaurus gives you all the words related to one idea. Our idea was to give you all the data you needed for smart trading in one place. We aimed to be the ultimate thesaurus of financial insights, a complete guide to help you find the best advisors.
The vision was solid: give traders the power of information. We built a platform to track advisor performance without bias, so you could finally see who was genuinely good at what they do.
But while our platform was clear and simple to use, our name wasn't.
People found it hard to say, spell, and remember. It sounded complex, which was the exact opposite of the experience we wanted to provide. The name was a barrier, and we knew something had to change.
Our Users Gave Us Our Name
As Finosauras, we were obsessed with one thing: building a product that was genuinely good for our users. Our team worked day and night, not just to build an app, but to create a layer of trust in a noisy market. We were driven by the goal of providing transparent, unbiased performance data for financial advisors, something we knew traders desperately needed.
Our hard work started paying off. We saw our community grow, crossing the milestone of 100,000 users. This wasn't just a number; it was 100,000 traders who believed in our mission. That passion from our users fueled us, but it also led to an unexpected discovery.
We started noticing a pattern, especially within our home community in Gujarat. Our users, many of whom are from Gujarati and Marwadi backgrounds, had given us a nickname. When calling with them, we'd hear them say:
"Haan, Saras Finance ka app use karte hai na hum.”
This translates to, "Yes, we do use Good Finance app"
It was a powerful moment for our team. Here we were, struggling with a name that felt too complex, while our own users had already found the perfect one. They didn't see us as a complicated "thesaurus"; they saw us simply as the "good" guys in finance.
The word they chose, Saras (સરસ), is a common Gujarati word that means "good" or "excellent". It was simple, authentic, and it came directly from the people we were building for. They had shown us the way forward.
Our New Identity
The feedback from our community was a lightbulb moment. Once we heard our users call us the "good finance people," the name Saras felt instantly right.
Our internal brainstorming sessions became very simple. We explored other names, of course, but we kept coming back to the one our users gave us. It was short, easy to remember, and packed with meaning.
Saras (સરસ) means good in Gujarati. But for us, it means so much more:
- Good Data: Honest, unbiased performance scores for advisors.
- Good Insights: Actionable information that helps you trade better.
- Good Intentions: A commitment to always putting the trader first.
The name "Saras" is everything we want our platform to be: simple, trustworthy, and genuinely helpful. It perfectly captures our mission to be a source of good in the often-confusing world of finance.
Our Promise
While our name is new, our core mission is stronger than ever. The foundation you trust is not changing. We promise to continue providing:
- The Same Great App Experience: The platform you know and use every day will remain just as intuitive and easy to navigate.
- Unbiased Advisor Performance: Our core feature - providing transparent, bias-free scores for advisors - remains our number one priority. Trust and transparency are built into our DNA.
- High-Quality Trading Insights: We will continue to deliver the actionable data and signals that help you make informed decisions in your trading journey.
Our name change is about aligning our identity with our service, not changing the service itself.
The Future is Saras: Simple, Clear, and Good
Adopting the name Saras opens up an exciting future for us. It’s more than just a name; it’s a promise that will guide everything we do. As we grow, we will always ask ourselves: "Is this good for our traders?"
Finosauras was our beginning, and we're proud of how we got here, thanks to the support of our first 100,000 users. Now, Saras is our future. We are more committed than ever to clearing the noise and helping you trade with confidence.
Welcome to Saras. We're so glad you're on this journey with us.